Project Overview

Quickly is a mobile app designed to solve the problem of last-mile delivery in Nigeria. It enables individuals and businesses to arrange and track deliveries, with features for negotiating prices directly with drivers. The platform aims to streamline and enhance the efficiency of local deliveries, providing a user-friendly experience for both senders and couriers.

Problem

• Last-Mile Delivery Efficiency: Many users faced challenges with inefficient and unreliable last-mile delivery services.

• Tracking and Transparency: Users needed a reliable way to track their deliveries in real time.

• Price Negotiation: There was a lack of flexibility in delivery pricing, with users unable to negotiate rates directly with drivers.

• User Experience: Ensuring a seamless, intuitive app experience for both individuals and businesses was crucial.

Solutions

• Delivery Arrangement & Tracking: Users can easily schedule deliveries, track progress in real-time, and receive updates on their shipments.

• Price Negotiation: A feature that allows users to negotiate prices with drivers directly, providing flexibility and cost control.

• User-Friendly Interface: Designed a clean and intuitive app interface that simplifies the delivery process for both senders and couriers.

• Efficient Matching: Implemented a system to match users with available drivers based on location and delivery needs.

Design Process

• Research & Ideation: Conducted user research to understand pain points in last-mile delivery, including tracking and price negotiation. Insights guided the development of key features and user flows.

• Wireframing: Created low-fidelity wireframes to outline core functionalities, including delivery scheduling, tracking, and price negotiation.

• Prototyping: Developed high-fidelity prototypes using Figma, focusing on the user journey from booking to tracking deliveries and negotiating with drivers.

• Usability Testing: Performed testing with target users to refine the app’s interface and features. Iterations focused on improving the tracking system and the negotiation process.

Impact

• Enhanced Efficiency: Improved local delivery efficiency by providing users with real-time tracking and the ability to negotiate prices.

• Increased User Engagement: Users appreciated the app’s user-friendly interface and flexible pricing, leading to higher engagement and repeat use.

• Positive Feedback: The delivery tracking and price negotiation features were particularly well-received, addressing key pain points in the last-mile delivery process.